Club members had to find a partner - who'd never played before - from a local company and teach him/her in the weeks before the tournament. The companies represented all pitched in with reasonable donations for breakfast, lunch, T-shirts and a new club membership for the apprentice.
Thirteen business participated (see T-shirt).
Everybody won: the businesses, all the players who got a chance to network with people from different fields, and the club. Because the "newbies" enjoyed it so much they will come back to play at Jamison Square.
An idea worth imitating. Kudos to Shaughn and Johnny for thinking outside the
Boules for Business tournament format (PDF)
All the tournament photos (incl. delicious menu)