July 1, 2007

Ricard posters etc..

For the Ricard amateurs we have added numerous items to our catalog:
metal reproductions of classic posters, parasols, ice buckets, etc...
Here's the list.

This particular 1956 poster has an interesting story: due to the Suez crisis, oil was short throughout Europe and timely product deliveries to customers were in jeopardy. So Paul Ricard - way ahead of his time in creative advertising - got a camel to do some deliveries in the streets of Paris and other large cities.
A successful stunt: 51 years later, folks still remember!

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